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4th Annual Interactive TV Advertising Show
Full conference passes £450 each - click here to book now
Confirmed Speakers:
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Antony Carbonari, Interactive & Commercial Media Director,
BT Vision
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Jeremy Tester,
Director of Insight and Marketing,
Sky Media
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Nigel Sheldon,
Digital Consultant (Formerly Director of Digital)
Starcom Digital
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Katherine Marlow,
Controller of Interactive Sales,
ITV Interactive
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Dr William Cooper, Principal Consultant, informitv
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Merlin Inkley,
Head of Airtime Management,
Channel 4
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Richard Fyffe, General Manager, iTV,
Multichoice
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Mark Brown, Partner, Weapon 7
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Gian Paolo Balboni, Head of Innovation Trends,
Telecom Italia
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Co-located Conference Streams
Please click here for the Multi Stream brochure
Interactive TV advertising is gaining global recognition as a very powerful marketing tool, and Junction is delighted to introduce the 4th annual interactive TV Advertising show for those whom the burgeoning industry is becoming home.
With top-flight speakers discussing how interactivity can raise brand awareness and increase propensity to purchase, exhibitors displaying the latest in interactive TV deployments, and a strong networking focus, the event is certain to benefit attendees with the latest in industry developments and business models. The event will also look at the most recent audience measurement tools, current interactive TV reporting and BARB developments, and cover up-to-the-minute developments beyond traditional TV applications, such as the Internet and mobile phones.
The range of data that can be collected, the ability to immerse consumers in a brand, and even bring them to the point of sale makes interactive TV a hugely powerful tool in any agency’s arsenal, and a route to market that brands are increasingly becoming interested in exploring.
As the agency and client approach is also pivotal, with client involvement in the process of building interactive applications crucial, the show will shed light on tried and trusted processes that will help both agencies and clients make the most of this medium. Global experience will be drawn upon, with experienced providers sharing results, learnings and business models to foster excellence in the field for all attendees.
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