Interactive TV Advertising

Antony is BT Vision’s director of interactive and commercial media. He is responsible for all interactive services on the soon-to-be-launched IPTV service, including advertising and sponsorship sales, gambling, T-commerce, participation media, communications and games, which will form an important part of the BT Vision offering.

In Katherine’s current capacity as Interactive Sales Controller, she oversees the running of over 20 interactive advertising campaigns each month as well as managing huge Interactive and Mobile Sponsorships such as The X Factor, Rugby World Cup and I'm a Celebrity… Get me out of Here!

Merlin Inkley is Head of Airtime Management at Channel Four. He joined the channel in 1992 to help set up the Advertising Sales Department.

After starting as a media planner, principally managing Rolex’s multi-million dollar international business, he set up JWT’s Interactive division. His career at WPP agencies JWT, MindShare and the Henley Centre included intensive involvement in understanding emerging technologies, their usage by consumers, and their potential for clients.

Michael Nutley has been a business journalist for 22 years, covering a number of areas including software, telecommunications, construction and leisure.

Richard Fyffe first came to Africa in the early Nineties to do charity work in Zimbabwe. But the Irish-born GM of MultiChoice Interactive TV soon found himself in Cape Town, where he helped launch a free-ads newspaper called CapeAds while lecturing in computer science at the Cape Technikon.

Gian Paolo Balboni has spent 25+ years working in Telecom Italia, with focus on R&D projects. From 2002 to 2006 he has been working as Senior Program Manager for Telecom Italia Lab, supervising research projects for Digital Media services, including DTT, IPTV and DVB-H.

Founder of the independent interactive media consultancy informitv, William advises clients on convergence media strategy and implementation.

Franz Kurath is responsible for business development activities for AT&T’s Consumer Marketing’s Video group. He has an extensive background in both traditional and new media with over 15 years of studio, network and service provider experience. At AT&T Mr. Kurath is responsible for identifying new opportunities in interactive advertising, measurement and on-demand content and applications across multiple screens.

Mr. Jukka Helin works currently as a director at TeliaSonera’s TV, Content & Digital Home unit. The activities of the unit are focused on development of commercial TV, content and other easy-to-use services for digital home.

Koen Swings is managing partner and co-founder of Zappware, a Belgium-based company specialized in creating, implementing and operating interactive services for a broad variety of digital TV platforms. At Zappware Koen is responsible for innovation, strategy, and marketing.

Mike has been a media man for 20 years, first dipping into direct marketing in the late 80s whilst media director of Laing Henry.  A DRTV pioneer, he was behind the first insurance DRTV advertising, for AA Autoquote, and the first successful charity DRTV, for NSPCC.

Richardson joined Microsoft TV in February 2006. As group marketing manager, she drives advertising product strategy for the Microsoft Mediaroom IPTV and multimedia platform, and is working with advertisers, agencies, content owners and network service providers to advance television advertising.

Claire Valoti has work with MindShare for the last 8 years.  She has helped build and shape the digital team.  Claire was promoted to Business Director in 2005 and now leads the online display team. As well as building a huge amount of experience in digital, Claire’s ability to balance the needs of her team with commercial and financial acumen has fast tracked her development at MindShare. 

David McElhatten is the Managing Director at Osmosys. Osmosys, based in Geneva Switzerland, is a leading worldwide provider of open standards interactive television solutions for network operators, consumer electronics manufacturers and broadcasters alike. Osmosys provides software and services in the form of middleware, applications, systems and deployment services with millions of homes currently served in over 15 countries.

 With TXT e-solutions since 1998, he has led the growth of the Polymedia business unit up to become a leading company in Multichannel Content Management, with a strong focus and personal competence in online video management and online advertising and new related business models.

Vincent Létang is a Senior Analyst with Screen Digest’s Television practice, Vincent is focusing on advertising and regulatory trends. Vincent joined Screen Digest in July 2005, after an entire career in audiovisual media research at the French National Centre for Cinema (CNC) and then with BIPE Consulting in Paris.

David has been with NDS for seven years with particular responsibility to ensure that digital and Interactive television solutions are designed to deliver real world business benefits to consumers, broadcasters and advertisers. He has also been closely involved with the development and deployment of NDS’ XTV secure PVR technologies in platforms such as BSkyB and DIRECTV

As TMF’s Sector Head for Cable Markets, Kelly Anderson Neiman is responsible to drive the TMFs overall cable initiatives.