Nigel Sheldon, Digital Consultant (Formerly Director of Digital at Starcom Digital)
After starting as a media planner, principally managing Rolex’s multi-million dollar international business, he set up JWT’s Interactive division. His career at WPP agencies JWT, MindShare and the Henley Centre included intensive involvement in understanding emerging technologies, their usage by consumers, and their potential for clients.
He initiated JWT’s involvement in the BT Interactive TV test bed in Ipswich and Colchester with Dulux in the early nineties, and led the agency’s role as a founding partner with Kellogg in the Videotron interactive TV trial in London.
