Informa Telecoms & Media Events
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Jeremy Tester, Director of Insight and Marketing, Sky Media |
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Jeremy is Director of Insight at Sky Media, which means he is responsible for the development and execution of the marketing strategy in the division of BSkyB that generates advertising revenue. Most of that strategy has its foundation in research-based communication and as such, the Insight department is comprised of both marketers and researchers.
Jeremy has spent nearly 20 years in the advertising business – mostly as a media planner and buyer, at Omnicom agencies such as AMV and PHD. He has also spent some time on the ‘client side’ of the business, as Marketing Director at Holmes Place.
He joined Sky Media at the beginning of 2005.
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