Informa Telecoms & Media Events
|
|
|
|
Merlin Inkley, Head of Airtime Management, Channel 4 |
|
|
|
|
Merlin Inkley is Head of Airtime Management at Channel Four. He joined the channel in 1992 to help set up the Advertising Sales Department.
Current team responsibilities include the booking and optimisation of airtime, system specification, ratings prediction, spot trafficking and, of course, interactive TV advertising.
|
|
