Informa Telecoms & Media Events
|
|
|
|
Mike Colling, Managing Director, MC&C and Chair of the iTV Council, DMA |
|
|
|
|
Mike has been a media man for 20 years, first dipping into direct marketing in the late 80s whilst media director of Laing Henry. A DRTV pioneer, he was behind the first insurance DRTV advertising, for AA Autoquote, and the first successful charity DRTV, for NSPCC.
Mike joined WWAV Rapp Collins in 1993 to run its media department, growing it to one of the largest buyers of direct response media. He then launched WWAVRC Media in 1998, and WWAVRC Digital one year later. During this period Mike spearheaded some of the earliest DM activity in interactive television, including work for Sun Alliance and ICRF. He launched MC&C in January 2002.
|
|
